Dropbox and Spotify going public is good news for the mobile marketplace so we decided to compare the two apps and their users in Skydeo. Skydeo surveyed over 250 million users from our panel of 875 million uniques. We also tracked new app downloads during October & November 2017 for both sets of apps. 12% of Dropbox users had Spotify. At the time of writing Spotify can support: mp3, m4v, m4r, mov, 3g2, m4a, mp4, 3gp and m4p. If you’d like OGG support, let Spotify know. 3) Point Spotify at your Dropbox folder. Earlier this year Spotify. Get help with Dropbox installation and integration issues. Learn how to install Dropbox on any device, store photos, use third-party app integrations, and more.
In 2015, The Fader reported huge news for Spotify. Out of its 75 million monthly users, 20 million are paying customers.
A 26.6% conversion rate is staggering on freemium products. As Jason Cohen says:
“A really good conversion rate for free-to-paid is 4%, like Dropbox. Awesome for them, but normal rates are more like 1%, and that’s if users are reasonably active.”
If 1% is average, and Dropbox‘s “really good conversion rate” is 4%, then 26.6% is absolutely bloody ridiculous.
As for its retention, 80% of all users (free and paid) use Spotify multiple times per week.
I’m writing about this because I recently converted after using Spotify for just 11 days (seems I was in the 7-day trial A/B test). I want to look inside the forces at work here, from a product, UX and marketing perspective.
So, for this study, I’m signing up again.
I’m making a new account and using Spotify from the viewpoint of a new user, examining the conversion triggers and the ways it ensures crazy-high conversion and retention.
A quick note before we start:Slack is known for its crazy conversion rate, which stands at 30% according to the latest data. The thing to remember about making the comparison with Spotify is that Slack is B2B. Those guys don’t mess around. Over 20% of Spotify’s users are 13-18 years old, so to maintain high conversion with a chunk of the demographic being people considerably less likely to convert than enterprises looking for a solution no matter what the cost is… it’s amazing.
Stage 1: Reducing friction and increasing virality with Facebook sign-up
Spotify’s highlighted method of account creation is by linking credentials from Facebook. For those who are already signed into Facebook on their phone, this reduces friction by pulling in your data and means you don’t have to fumble for your email address and password.
One tap, allow the integration, and you’re inside.
As well as a way in, the integration with Facebook does two other things:
- Displays the user’s superior taste to their friends.
- Acts as a way to familiarize the user’s friends with Spotify, and prompts them to sign up for the service as well.
As Helpshift says:
80% of your mobile users have Facebook accounts, and apps see a 20% increase in conversion when signing up is as simple as pressing that blue button.
It’s likely that the Facebook integration played a huge part in the virality of Spotify, as reportedly every paying user brings 3 free users on board.
Stage 2: Carefully optimized playlists to have specific appeal
The whole point of Spotify is to get you to discover music, and the way that you it initially encourages you to do this is through curated playlists.
By choosing a playlist with a few songs you already know, or a theme that matches your taste, Spotify cycles through and mixes songs you know with songs you don’t.
The natural reaction to a song you like but don’t know is to explore the artist, album and other playlists which feature it — something Spotify makes extremely easy and a focal point of the first screen you see.
But here’s the catch. With a free account, you aren’t in full control of what you listen to at any time. Even if you make your own playlists, they’re only available on shuffle.
So, one of the main reasons Spotify got me is because I naturally developed a new, refined taste thanks to its spookily on-point recommendations algorithms. And when those tastes developed, shuffle didn’t cut it any more. I didn’t want to listen to every track from the Brain Food playlist any more. I wanted to pick and choose, re-order the tracks and have full control over the curation process. There were tracks I wanted to hear from the Star Wars Headspace album, but I could only shuffle and skip so many times before I was stuck with whatever Spotify destined for me.
People will try and game the system to hear the exact song they want, but Spotify makes that near impossible. You get 8 skips in a shuffled playlist or album before you’re hit with the call-to-action:
Stage 3: Spotify empathizes with you
Below the suggested playlists on the first-use screen is a list of moods, situations and genres. As a music culture graduate, I learned that a core reason people listen to music is to intensify their mood. The best music writers — dudes like Lester Bangs — wrote music criticism that acted as a ’drug’ to accompany and intensify the listening experience.
Spotify taps in to the ‘music as a soundtrack to my life / how I’m feeling right now’ vibe by giving descriptive categories with hyper-focused playlists inside.
For example, inside the Chill mood, you’ve got a range of chilled out music, each appealing again to places, ‘sub-moods’ and tastes. Macos spotify autostart.
The playlist cover art, typography and copywriting all appeal to users who identify with different aesthetics. It’s easy to ignore the uninteresting stuff and instantly identify with the music that speaks to you.
By encouraging you to get acquainted with playlist and linking it to a tangible, existing habit in your life, Spotify entrenches itself as a soundtrack machine able to generate fitting music for any situation. Building a product into the habits and routines of your users is a powerful way to increase retention, but Spotify does it in such a personal way by understanding the modes and means of music consumption — at a party, while running, focusing on your studies, etc. Once you’ve used the playlist once for this purpose, you’ll start to miss it when it’s gone.
Stage 4: You make an ‘investment’ in the app by customizing it to suit your tastes
As I’ve looked at before in an analysis of Flipboard’s onboarding process, getting users to tailor the app to their own tastes is a time-tested retention tactic because the user has already made an ‘investment’ in the app. https://newtera433.weebly.com/is-spotify-api-free.html. If they don’t convert, then it’s their loss of time and effort put into creating a personal experience.
Spotify does this by letting users save music to their account, build custom collections, teach it about their tastes and connect with friends on Facebook and through Spotify’s own social network.
This isn’t a monetary investment to tie you down (long contract lock-ins aren’t tolerated any more), it’s more important and personal because it’s an investment of time.
Connecting Spotify to Facebook is another investment. Creating dependancies between the apps means there’s a level of accountability. Your friends ‘like’ your playlists, and what you listen to. You’re a taste-maker in your circles, and you wouldn’t to throw it all away or limit it by not converting.
Spotify doesn’t ask for you to select a list of genres you like and give you a list of suggestions. Its lets you discover artists of your own accord, because when you find something by yourself you feel more connected to it. Sharing that with others makes you feel like a pioneer.
By leaving you up to your own devices, but generating custom playlists, it doesn’t ask for your investment. It doesn’t need it. Its suggestion algorithms are strong enough to figure you out, and, more often than not, they’re right on the mark. That gets you invested in the way you’ve taught your personal instance of Spotify all about yourself. Your Spotify understands your taste even better than you do.
The calls-to-action aren’t too intrusive, but they subtly ruin the immersion
Another reason why Spotify’s conversion tactics manage to disguise themselves as being non-aggressive (while being aggressive as hell) is that you don’t realize how much the bad parts grate on you.
A key function of music is immersion. Some of the most popular playlists on Spotify are for helping users do focus work, like studying, writing, or something that involves intense concentration.
You’re 15 minutes into a chill Brian Eno soundscape when suddenly a glaringly out-of-place pop track starts up, followed by a guy telling you something you don’t care about right now. Thirty seconds later and it’s over, and you’re back into immersion mode.
For me, getting rid of adverts wasn’t a conscious reason for conversion. I didn’t see them as being overly detrimental to the listening experience, because as soon as they finished I was back to something I wanted to hear.
In the same way that Spotify lets you skip through a shuffled playlist 8 times before nailing you with a CTA, the adverts are subtle and infrequent enough to ignore — but still, no doubt, have a profound effect on conversion.
Letting users save music for offline listening during the 30-day free trial is devilishly brilliant
There’s nothing like the feeling of something you own being taken away from you to whip you up into a frenzy.
By letting users save music for offline use but then slapping them with stream-only mode afterwards, those 30 days of freedom will seem amazing in comparison to your now limited state of existence.
It gives users a taste of what they could have if they converted in such a profound way because a month is a long time to build a collection. Spotify makes it very easy to build because of it’s Discover feature that recommends 20 albums per day and skilfully evolves based on your current tastes and habits.
As soon as you get the listen offline privileges, you’re likely to start hoarding as much music as possible to make the most out of your trial. In their words, it’s Your Music. That only gets you in deeper.
The user journey will always lead to Premium
Spotify has several moments in the user journey which either outright ask for the conversion or hint that the feature is only available in premium. The ask moments — or hard pushes — are seemingly available features which reveal themselves to be premium-only.
The moments when Spotify hints that the experience could be better if you were to be on premium occur when:
So, even though Spotify does have a large number of free users, it’s easy to tell why its conversion rate is so high.
As soon as you get serious about music, discover new things to be fanatic about, store music and make the app your own – at that moment, it’s time to convert (or else).
Perhaps the greatest fear of any music lover is losing all your collection in one go. Many eventualities happen to mobile devices – it can get stolen, accidentally formatted, or go through a system crash. No matter the case, you can be doomed if you don’t have any viable backup. And in the worst-case scenario, you may have already downloaded music for offline listening when suddenly you realize you can’t trace them anymore. But Cloud-based storage systems are out for the better.
Dropbox cloud storage service lets you copy files from your device to the cloud for easy access — on any of your sync devices — from any part of the world. You can use a different device at any time as long as you can access your Dropbox account. Well, we’re going to show how to transfer music from Spotify to Dropbox for all the security you need.
How to Add Music from Spotify to Dropbox
Many reasons may make you be hooked to upload your Spotify music to Dropbox. Apart from instant access, it’s easy to share your files with friends, view files on multiple gadgets, and protect them against technical hitches or unnecessary loss. But one thing remains clear — Spotify doesn’t make it that easy to transfer its files to Dropbox. Spotify audio files have all-round protection that inhibits users from playing them outside the Spotify app or web player.
It’s only a dedicated tool — Tunelf Spotify Music Converter — that you can employ to convert OGG Vorbis format that encodes Spotify files to common formats like WAV, MP3, FLAC, M4A, and other formats. It’s only after then that you can transfer music from Spotify to Dropbox. Let’s take a glance at the advantages of Tunelf Spotify Music Converter.
Key Features of Tunelf Music Converter for Spotify
- Convert Spotify music to DRM-free formats up to 5× conversion speed
- Download Spotify tracks, albums, playlists, and more without Premium
- Preserve Spotify with lossless audio quality and metadata information
- Save Spotify songs to cloud storages like Google Drive and Dropbox
Part 1. How to Download Spotify Music to MP3 with Tunelf
Here’s a step-by-step guide to upload Spotify music to Dropbox by using the recommended tool – Tunelf Spotify Music Converter. Free your music experience by transferring Spotify music to Dropbox via these steps.
Step 1
Add Spotify playlist to Tunelf Spotify Music Converter
Launch Tunelf Spotify Music Converter on your computer then Spotify will automatically open. Check out for songs that you are interested in on Spotify then add them to the application for downloading. You can drag and drop your chosen songs from Spotify to the app’s interface. Or you can copy and paste the URL of the track to the search bar then click the “+” button for a quick load if you have several tracks that you want to convert.
Step 2
Configure the output format for Spotify
Make sure that you have added all songs you want to download from Spotify to Tunelf Spotify Music Converter. The next big task is to customize the output audio parameters for Spotify music. Hit the menu bar > Preferences > Convert then there is a pop-up window where you can set the parameters. You could select one as the output format among six audio formats. For better audio quality, you could also adjust the channel, sample rate, and bit rate.
Step 3
Start to let Tunelf download Spotify songs
Now you could let Tunelf Spotify Music Converter download and convert music from Spotify to a playable format. Then your selected songs will be saved to your specific folder. And you can click the Converted button to browse them in the converted list. If you want to navigate to the folder where you save those converted Spotify songs, click the Search icon at the rear of each track and prepare to transfer Spotify music to Dropbox.
Part 2. How to Transfer Music from Spotify to Dropbox
Now all your selected songs are converted from Spotify to DRM-free audio formats, and you can follow these steps to import your converted Spotify music files to Dropbox.
Dropbox Free
Step 1. First, ensure you have downloaded and installed Dropbox to your computer. If already installed, log in to Dropbox with your personal account.
Dropbox Music Download
Step 2. Then click the Upload button and continue to choose the Create and Upload File option and you would prepare to upload Spotify music files into Dropbox.
Step 3. Add Spotify music files you want to transfer to Dropbox. Check it out within the folder and save it to Dropbox by clicking the Upload files or Upload folder button.
Conclusion
Dropbox Android Download
That’s how to add music from Spotify to Dropbox. And you have all the reasons to back up your music on Dropbox. It will sync to all your devices and give you the pleasure to access your music from any of the devices and from any location. You only need the right tool that promotes easy download and conversion of your Spotify music for offline listening. Try Tunelf Spotify Music Converter for quick conversion and lossless output.